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That Was Hollywood
Museums about Hollywood history must compete for visitors with movie back lots and celebrity-home bus tours, and have trouble gaining traction. A museum in Hollywood devoted to Max Factor’s beautification of stars lasted about a decade in the 1980s and ’90s, and the actress Debbie Reynolds has been trying for years to set up her Hollywood Motion Picture Museum in Tennessee after plans for a Los Angeles site fell through.
The Hollywood Entertainment Museum, which opened in 1996 on Hollywood Boulevard and took on the Max Factor collection, closed four years ago and is now auctioning off much of its contents. The sales will help finance the museum’s current focus: education programs in entertainment-industry skills for at-risk youth. “The goal is,” said Phyllis Caskey, the museum’s president, “what can we do, and can we save us?”
Super Auctions in Huntington Beach, Calif., has held a half-dozen online and live sales for the museum so far and plans more in the next few months. The lots available now range from four photos of Errol Flynn dressed as a physician, miner and, of course, pirate ($75 to $150 for the set) to Max Factor’s “Beauty Calibrator,” a 1932 filigree metal hood used to detect facial flaws ($85,000 to $150,000).
Super Auctions has rented extra warehouse space near its office to sort through the museum’s thousands of objects. Melissa Storment, the company’s vice president, has been trying to research each artifact; on the back of a 1928 production still she found a sketch of Dopey signed “Dick F” that she has tentatively attributed to the animated film director Richard Fleischer. (Disney scholars said it did not come from one of that studio’s staff members.)
She is also trying to market the material to other nonprofit institutions. This spring a Michigan foundation paid $22,000 for a life-size bronze statue of Buster Keaton that stood beside the museum’s Hollywood Boulevard entrance. The statue was re-erected a few weeks ago outside a 1929 Moorish Revival theater in Muskegon, Mich.; Keaton wears rumpled clothes and a porkpie hat while dwarfed by a movie camera.




